-WORLD V/S INDIA
13 January 2022
Who hasn’t spotted advertising outside or inside public vehicles like buses, trains, metros, taxis, and transit stations? Known as transit advertising, this type of out-of-home (OOH) advertising is a great way to lure the consumer.....
Will vehicle advertising ever rule the world?
31 December 2021
Vehicle advertising targets different age and income groups efficiently. The emerging data science advancements combined with digital marketing have boosted its potential and results.
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How Should The Effectiveness Of Transit Media Be Measured?
18 December 2021
Transit media reach more targeted customers than other media forms. But at first, it might not be easy to measure how effectively ...
Is OOH Moving Audience Towards Mobile Phones?
10 December 2021
Digital mobile advertising is a growing trend among marketers. To amplify those results and improve media performance, one can even pair your mobile advertising campaign with out-of-home media(OOH).
Watch Out: How New-Age Brands Are Using OOH Advertising
02 December 2021
Digital mobile advertising is a growing trend among marketers. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home media (OOH).
Bohni Impresses With Impressions!
9 November 2021
Ad Tech Company Shows it Can "Bridge the Gap Between Digital and Out-of-Home," with a dashboard displaying Impact Measurement of Its Wrapped Vehicles.
The Next Best Thing In Transit
20 October 2021
Pandemic has brought a lot of uncertainty in consumer behaviour, which has put marketing managers under the constant pressure of spending wisely and producing provable results. One medium which can be considered a good investment is transit media....
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