Pandemic has brought a lot of uncertainty in consumer behaviour , which has put marketing managers under the constant pressure of spending wisely and producing provable results. One medium which can be considered a good investment is transit media. Because of its huge supply, transit advertising is still available at very affordable rates, but the challenge is trackability and measurability. The solution to utilize the full potential of this unique advertising medium is leveraging location data and consumer insights intelligence in conjunction with the advertisement on vehicles.
1. Use mobile data as a tool:
Mobile devices are a powerful tool to gain insights into consumer behaviour. The location data, along with the consumer preference insights available in the public domain, can be utilized to ascertain the desired target audience of a brand. It creates a gap to create value-driven advertisements targeting specific geographical locations.
2. Combine mobile retargeting with transit advertising:
As per the Ocean Neuro Insights study, consumers are48% more likely to engage with a mobile ad after being exposed to the same ad on OOH first. Retargeting on the digital platforms after the exposure to life-size advertisements of OOH can give a lift to the expected marketing outcome.
3. Data analytics:
Using location data along with the OOH campaign gives opportunities to solve complex problems. Now marketers can assist their businesses to reach a huge targeted audience with consumer data analytics. With efficient measurement and use of data, the recovery of businesses can become more proficient in the current circumstances.
Now brands can plan advertising experience from an audience perspective to fit their growth trajectory. Bohni is India's first and only platform to utilize telematics and location data solutions to track Mobile OOH and deliver mileage, impression and reach data on an almost real-time basis.
About Bohni
Bohni is an ad-tech platform connecting e-commerce delivery vehicles and brands to create powerful on-vehicle advertising. Bohni gives delivery vehicle owners an easy source of extra income through its proprietary technology. On the other side, it provides the power of choice to advertisers while offering brands the security of control and trackable results.