THE PERFORMANCE DRIVEN AD TECH
PLATFORM

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We Just Don't Wrap

TRACK

TRACK

We track every kilometre driven by the driver to give you the true value of your advertising spend.

MEASURE

MEASURE

We measure the impressions created based on the kilometres and geographical locations of vehicles to measure eyeballs.

MONITOR

MONITOR

We monitor the performance of your campaign. Track the progress with our online dashboard.

How it works

choose location

choose location

With the ability to choose areas for your campaigns, you can target the audience you want to reach, where you want to reach them.

We do the heavy lifting

We do the heavy lifting

We manage every step of onboarding drivers, streamlining the creative and production process and ensuring brand safety is always #1.

Monitor Campaign Process

Monitor Campaign Process

With 24X7 access to the client dashboard, continue monitoring the campaign in terms of active vehicles, kilometres driven, impressions delivered and people reached.

Retarget the Exposed Audience

Retarget the Exposed Audience

With Bohni’s ‘Physical Retargeting’, brands can now trigger mobile, display, social advertising from exposure to Bohni vehicles.

Measure ROI

Measure ROI

Using the Bohni Attribution Suite, brands can attribute what exposure to Bohni vehicles affects across site visitation, online conversion and retail foot-traffic.

PAY ONLY FOR USAGE

PAY ONLY FOR USAGE

Pay only for active vehicle days. The unutilised vehicle days are extended days after the end of campaign.

ATTRIBUTION

Attribution isn’t just the marketing buzzword of today. Our focus on connecting offline exposure to online and retail
success is what sets Bohni apart from others in the space we created.

Measure website conversion from the high-recall OOH we deploy on vehicles nationwide. Our platform aggregates the exposed audience from the viewable radius of each vehicle in your campaign and compares it to a control group of folks that were never exposed within the same campaign area.

Measure Bohni vehicles’ impact on foot traffic into physical locations like Retail, Food & Beverage, Sports & Entertainment and Event Venues. Our platform maps out your physical locations and provides accurate reporting on foot traffic lift right out of the box!

Physical
retargeting

Retarget the audience exposed to Bohni’s vehicles across their exposed devices on programmatic display, mobile or social media.

Online Dashboard

Measure the impact of the high-recall out of home (OOH) Bohni’s vehicles produced with our patented OOH impressions tracking technology. Log into your campaign dashboard to access your metrics in real-time.

  • Attribution
  • Retargeting
  • Impressions
  • Mileage
  • Daily Routes

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