Transit media reach more targeted customers than other media forms. But at first, it might not be easy to measure how effectively it really performs. With different measurement standards, you can determine the effectiveness of your transit media campaign, primarily by:
a. Impressions: Display whom your ad reaches in weekly figures. It includes traffic data, travel surveys, census data, and data modelling. Daily Effective Circulation (DEC) measures traffic passing by a particular transit media advertisement.
b. Visibility Research: In transit media, contact zones find advertisement customer distance, traffic movement, and high traffic time. In it, you can add bus or train station traffic time. Here ad visibility opportunity defines its effectiveness.
c. Digital Trails: It includes advertising data tracking with social media accounts, promo codes, and other info integrated within transit media. Often these items get tracked based on efficiency increment in that internal or the number of people using specific promo code.
Never get too busy with data when you can use more simple ways to determine transit media effectiveness. To measure your ROI efficiency, use these measures:
1. Measure average with before and after stats: Even for a single campaign, check out sales figures before and after the campaign. This method is best when the same marketing style is used or run only with a single ad. Measuring effectiveness with averages like this works best for quick analysis and efficient decisions.
2. Measure your slogan analytics: Measure your slogan analytics by checking how many times the slogan or keyword of your transit media advertisement got researched online. By checking search engines like google for specific slogans, you can easily measure the impact of your transit OOH advertising.
3. How many customers use the promo code?: Another great option is using a promo code to measure impressions and sales that your campaign created. You can add a particular discount voucher or promo code for that campaign.
4. Conduct a survey: A simple and effective means is to ask customers how they discovered your brand is with a survey after purchase. You may have filled similar surveys during shopping, especially in malls.
5. Use a custom URL: You can use a particular link in your campaigns. It will assist in tracking URL impressions, sales, and specific other metrics. You can also ask the customer how he got introduced to your brand. Now businesses can spend more and optimize their marketing strategy by measuring how effectively transit advertising performs. Bohni brings real-time data tracking and analytics with hyper-local OOH advertisements. This ad tech platform is transforming how brands use transit media advertising with full attribution and efficiency measurement.
About Bohni
Bohni is an ad-tech platform connecting e-commerce delivery vehicles and brands to create powerful on-vehicle advertising. Bohni gives delivery vehicle owners an easy source of extra income through its proprietary technology. On the other side, it provides the power of choice to advertisers while offering brands the security of control and trackable results.