Digital mobile advertising is a growing trend among marketers. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home media (OOH). As advertisers move away from TV, radio, and print, they turn to an integrated media plan without-of-home and mobile advertising at the core. Nielsen says mobile billboards over-index compared to almost every other OOH format.
The Nielsen OOH Advertising Study, 2019 Edition,reports that mobile billboards have a high recall across many segments.Compared to all other OOH media formats, mobile billboards over-indexed to ages 16-49.
Transit OOH advertising – ads on buses, taxis, planes, and other vehicles – has proved to remain very effective at reaching audiences of all ages and backgrounds. It makes a great opportunity to place ads for families, commuters, students, tourists and attract attention to your company. Transit and vehicle advertising offer numerous options: buses, cabs, bikes, airplanes, metro stations, etc.
The Indian transport industry was largely unorganized with small players. Despite many vehicles and heavy congestion on Indian roads, transit advertising wasn't used by brands very effectively till now. In the wake of organized fleet operators, some of the front-runner brands like Porter, Zeno Health, PepperFry, BigBasket, and Nutri Value are using this cost-effective branding solution in a very effective way to reach their audience at the hyperlocal level.
These advertising vehicles are very effective thanks to the large display size's very powerful, impactful nature. If your ad is creatively powerful will also increase brand awareness among your target audience. Conversely, it allows you to run campaigns at frequent intervals, implementing more brand recognition by running infrequent messages.
About Bohni
Bohni is an ad-tech platform connecting e-commerce delivery vehicles and brands to create powerful on-vehicle advertising. Bohni gives delivery vehicle owners an easy source of extra income through its proprietary technology. On the other side, it provides the power of choice to advertisers while offering brands the security of control and trackable results.